

Understand what may
be affecting your fertility —
and what to do next.
ProFertility Plus helps identify potential barriers to conception and guides you through a personalised plan to improve your reproductive health. Powered by ProFertility’s clinical protocols and smart data-led insights, it brings structure, clarity and action to your fertility journey.



Be first in line for early access Join our global waitlist today.
Preconception
Trying to conceive
IVF optimisation
Male & female fertility
Global access
Obstacles to Parenthood
Most people don't get a real fertility roadmap.
Fertility journeys are often reactive, fragmented, and overwhelming.
Many people are told to “keep trying,” wait months for answers, or move straight into treatment without truly understanding what may be affecting their fertility in the first place.
And most fertility apps don’t solve that problem.
They track periods. Predict ovulation. Count symptoms. But they rarely help people understand the bigger picture — or what to actually do next.
Because fertility is rarely just one thing.
Hormones, sperm health, inflammation, lifestyle, stress, implantation health, nutrition, metabolic function, cycle patterns, and daily habits can all influence reproductive outcomes over time.
The challenge is that most people:
- don’t know what may be impacting fertility
- don’t know what to prioritise first
- don’t have a structured plan to improve it
That’s where ProFertility Plus changes things.
Fragmented information
Too much advice, no clear direction
Missed root causes
Issues often go unidentified
Reactive, not proactive
Action usually comes too late
Overlooked optimisation
Implantation, lifestyle & environment matter
Hard to stay on track
No structure, no accountability
No clear next steps
Unsure what to do or where to start
OUR SOLUTION
ProFertility Plus turns fertility data into personalised action.
Built from ProFertility’s specialist-led fertility programmes, the platform combines your health data, fertility results, lifestyle patterns, and goals to help identify potential fertility barriers and guide your next steps.
More than a tracking app, ProFertility Plus creates structured fertility roadmaps designed to help you:
- optimise fertility naturally
- prepare for IVF more effectively
- improve reproductive health over time
- track progress with greater clarity and accountability
Not generic tracking. Not one-size-fits-all advice.
A structured fertility intelligence system powered by ProFertility’s proven clinical protocols and intelligent technology, it transforms complex fertility information into a clearer, more personalised plan.

Protocol Engine
AI + Clinical Protocols
- Interprets patterns
- Identifies barriers
- Personalised pathways
- Continuous learning
Personalised Fertility Roadmap
Structured guidance tailored to your fertility profile
Protocol-Led Fertility Plan
Evidence-based clinical and reproductive optimisation pathways
Behaviour Change Support
Tools and guidance designed to improve consistency and outcomes
Progress Tracking
Monitor changes and improvements over time
Expert Escalation When Needed
Connect with fertility specialists when additional support is required
Powered by clinical protocols — not generic AI.
Unlike traditional fertility apps, ProFertility Plus is grounded in clinical pathways. The platform doesn’t just analyse data.
We Combine What Matters
Powered By Clinical Protocols
So You Can Understand
How ProFertility Plus works
Connect your data
Share information about your reproductive health including fertility test results, wearable data, symptoms, cycle information, medical history and your goals.
Identify possible barriers
Our protocol engine analyses patterns across reproductive, hormonal, lifestyle, and health data.
Receive a personalised fertility roadmap
Get structured recommendations covering: fertility optimisation, cycle health, sperm health, modifiable lifestyle, and next-step guidance.
Track progress over time
Stay accountable with built-in tracking tools that monitor symptoms changes, trends, and optimisation milestones.
Escalate to real experts if needed
Access our network of fertility-focused doctors and specialists whenever your data flags a need for deeper medical intervention.
BUILT FOR EVERY STAGE OF YOUR JOURNEY

Trying to conceive naturally
Identify barriers early and build a strong foundation.

Preparing for IVF
Optimise implantation, hormones, sperm health and overall reproductive wellbeing.

Unexplained infertility
Bring together fragmented results into one clear, connected pathway.

Male fertility optimisation
Understand how lifestyle, hormones and habits impact sperm health.

Planning for the future
Build awareness and protect your future fertility.
DESIGNED FOR MODERN FERTILITY CARE
ProFertility Plus supports:

Need assistance now? Speak to our fertility specialists.
Speak to a Specialist35+ Years Combined Clinical Fertility Expertise
MEET THE TEAM
A multidisciplinary team of clinicians, scientists, and technologists committed to transforming fertility care.
Learn more about us
Toyin Lawal
Founder, Fertility Expert & Optimisation Coach

Charlotte McDonald
Director of Operations

Dr. Katherine Sloane
GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Justin Chu
Consultant Gynaecologist and Fertility Specialist

Dr. Vivienne Hall
Consultant in Reproductive Medicine

Dr. Chong Lim
Endocrinologist Expert in hormonal health and endocrine

Dr. Chris Blick
Urologist & Male Fertility Specialist

Ciaran Hannington
Men's Health Personal Trainer

Katherine Pleace
Early Menopause & Fertility Nurse

Douglas Twenefour
Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Clair Engelbrecht
Genetic Counsellor Expert in fertility

Jennifer Bloxham
Nutritionist Specialist in fertility

Gail Marra
Clinical Hypnotherapist

Lisa Guilfoyle
Fertility Counsellor

Annie Perry
Yoga specialist for fertility well-being

Toyin Lawal
Founder, Fertility Expert & Optimisation Coach

Charlotte McDonald
Director of Operations

Dr. Katherine Sloane
GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Justin Chu
Consultant Gynaecologist and Fertility Specialist

Dr. Vivienne Hall
Consultant in Reproductive Medicine

Dr. Chong Lim
Endocrinologist Expert in hormonal health and endocrine

Dr. Chris Blick
Urologist & Male Fertility Specialist

Ciaran Hannington
Men's Health Personal Trainer

Katherine Pleace
Early Menopause & Fertility Nurse

Douglas Twenefour
Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Clair Engelbrecht
Genetic Counsellor Expert in fertility

Jennifer Bloxham
Nutritionist Specialist in fertility

Gail Marra
Clinical Hypnotherapist

Lisa Guilfoyle
Fertility Counsellor

Annie Perry
Yoga specialist for fertility well-being
WHAT OUR CUSTOMERS ARE SAYING

"For the first time, I felt included in the process instead of just standing on the sidelines."
Trying to conceive naturally
