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Understand what may be affecting your fertility — and what to do next.

ProFertility Plus helps identify potential barriers to conception and guides you through a personalised plan to improve your reproductive health. Powered by ProFertility’s clinical protocols and smart data-led insights, it brings structure, clarity and action to your fertility journey.

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Preconception

Trying to conceive

IVF optimisation

Male & female fertility

Global access

Obstacles to Parenthood

Most people don't get a real fertility roadmap.

Fertility journeys are often reactive, fragmented, and overwhelming.

Many people are told to “keep trying,” wait months for answers, or move straight into treatment without truly understanding what may be affecting their fertility in the first place.

And most fertility apps don’t solve that problem.

They track periods. Predict ovulation. Count symptoms. But they rarely help people understand the bigger picture — or what to actually do next.

Because fertility is rarely just one thing.

Hormones, sperm health, inflammation, lifestyle, stress, implantation health, nutrition, metabolic function, cycle patterns, and daily habits can all influence reproductive outcomes over time.

The challenge is that most people:

  • don’t know what may be impacting fertility
  • don’t know what to prioritise first
  • don’t have a structured plan to improve it

That’s where ProFertility Plus changes things.

Fragmented information

Too much advice, no clear direction

Missed root causes

Issues often go unidentified

Reactive, not proactive

Action usually comes too late

Overlooked optimisation

Implantation, lifestyle & environment matter

Hard to stay on track

No structure, no accountability

No clear next steps

Unsure what to do or where to start

OUR SOLUTION

ProFertility Plus turns fertility data into personalised action.

Built from ProFertility’s specialist-led fertility programmes, the platform combines your health data, fertility results, lifestyle patterns, and goals to help identify potential fertility barriers and guide your next steps.

More than a tracking app, ProFertility Plus creates structured fertility roadmaps designed to help you:

  • optimise fertility naturally
  • prepare for IVF more effectively
  • improve reproductive health over time
  • track progress with greater clarity and accountability

Not generic tracking. Not one-size-fits-all advice.

A structured fertility intelligence system powered by ProFertility’s proven clinical protocols and intelligent technology, it transforms complex fertility information into a clearer, more personalised plan.

AI Network Brain

Protocol Engine

AI + Clinical Protocols

1
  • Interprets patterns
  • Identifies barriers
  • Personalised pathways
  • Continuous learning
Personalised Fertility Roadmap

Structured guidance tailored to your fertility profile

Protocol-Led Fertility Plan

Evidence-based clinical and reproductive optimisation pathways

Behaviour Change Support

Tools and guidance designed to improve consistency and outcomes

Progress Tracking

Monitor changes and improvements over time

Expert Escalation When Needed

Connect with fertility specialists when additional support is required

Powered by clinical protocols — not generic AI.

Unlike traditional fertility apps, ProFertility Plus is grounded in clinical pathways. The platform doesn’t just analyse data.

We Combine What Matters

Bloodwork
Sperm health
Wearables
Symptoms
Lifestyle patterns
Clinician insights

Powered By Clinical Protocols

Structured fertility protocols
Barrier detection logic
Clinical pathways
Behaviour change frameworks
Adherence tracking
Escalation to real specialists when needed

So You Can Understand

What may be affecting fertility
Which areas may need improvement
Where further support may be needed
How to make meaningful changes over time

How ProFertility Plus works

1

Connect your data

Share information about your reproductive health including fertility test results, wearable data, symptoms, cycle information, medical history and your goals.

2

Identify possible barriers

Our protocol engine analyses patterns across reproductive, hormonal, lifestyle, and health data.

3

Receive a personalised fertility roadmap

Get structured recommendations covering: fertility optimisation, cycle health, sperm health, modifiable lifestyle, and next-step guidance.

4

Track progress over time

Stay accountable with built-in tracking tools that monitor symptoms changes, trends, and optimisation milestones.

5

Escalate to real experts if needed

Access our network of fertility-focused doctors and specialists whenever your data flags a need for deeper medical intervention.

BUILT FOR EVERY STAGE OF YOUR JOURNEY

Trying to conceive naturally

Trying to conceive naturally

Identify barriers early and build a strong foundation.

Preparing for IVF

Preparing for IVF

Optimise implantation, hormones, sperm health and overall reproductive wellbeing.

Unexplained infertility

Unexplained infertility

Bring together fragmented results into one clear, connected pathway.

Male fertility optimisation

Male fertility optimisation

Understand how lifestyle, hormones and habits impact sperm health.

Planning for the future

Planning for the future

Build awareness and protect your future fertility.

DESIGNED FOR MODERN FERTILITY CARE

ProFertility Plus supports:

Individuals & Couples
Employers
Wellbeing Providers
Fertility Clinics
Healthcare Partners
Speak to our fertility specialists

Need assistance now? Speak to our fertility specialists.

Speak to a Specialist

35+ Years Combined Clinical Fertility Expertise

Evidence-led protocols
Clinical-grade intelligence
Human expertise + AI precision

MEET THE TEAM

A multidisciplinary team of clinicians, scientists, and technologists committed to transforming fertility care.

Learn more about us
Toyin Lawal

Toyin Lawal

Founder, Fertility Expert & Optimisation Coach

Charlotte McDonald

Charlotte McDonald

Director of Operations

Dr. Katherine Sloane

Dr. Katherine Sloane

GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Justin Chu

Dr. Justin Chu

Consultant Gynaecologist and Fertility Specialist

Dr. Vivienne Hall

Dr. Vivienne Hall

Consultant in Reproductive Medicine

Dr. Chong Lim

Dr. Chong Lim

Endocrinologist Expert in hormonal health and endocrine

Dr. Chris Blick

Dr. Chris Blick

Urologist & Male Fertility Specialist

Ciaran Hannington

Ciaran Hannington

Men's Health Personal Trainer

Katherine Pleace

Katherine Pleace

Early Menopause & Fertility Nurse

Douglas Twenefour

Douglas Twenefour

Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Clair Engelbrecht

Clair Engelbrecht

Genetic Counsellor Expert in fertility

Jennifer Bloxham

Jennifer Bloxham

Nutritionist Specialist in fertility

Gail Marra

Gail Marra

Clinical Hypnotherapist

Lisa Guilfoyle

Lisa Guilfoyle

Fertility Counsellor

Annie Perry

Annie Perry

Yoga specialist for fertility well-being

Toyin Lawal

Toyin Lawal

Founder, Fertility Expert & Optimisation Coach

Charlotte McDonald

Charlotte McDonald

Director of Operations

Dr. Katherine Sloane

Dr. Katherine Sloane

GP and Fertility Specialist, MBBS, Obstetrics and Gynaecology

Dr. Justin Chu

Dr. Justin Chu

Consultant Gynaecologist and Fertility Specialist

Dr. Vivienne Hall

Dr. Vivienne Hall

Consultant in Reproductive Medicine

Dr. Chong Lim

Dr. Chong Lim

Endocrinologist Expert in hormonal health and endocrine

Dr. Chris Blick

Dr. Chris Blick

Urologist & Male Fertility Specialist

Ciaran Hannington

Ciaran Hannington

Men's Health Personal Trainer

Katherine Pleace

Katherine Pleace

Early Menopause & Fertility Nurse

Douglas Twenefour

Douglas Twenefour

Specialist Dietitian Former Deputy Head of Care at Diabetes UK

Clair Engelbrecht

Clair Engelbrecht

Genetic Counsellor Expert in fertility

Jennifer Bloxham

Jennifer Bloxham

Nutritionist Specialist in fertility

Gail Marra

Gail Marra

Clinical Hypnotherapist

Lisa Guilfoyle

Lisa Guilfoyle

Fertility Counsellor

Annie Perry

Annie Perry

Yoga specialist for fertility well-being

WHAT OUR CUSTOMERS ARE SAYING

Mark D.
Mark D.

"For the first time, I felt included in the process instead of just standing on the sidelines."

Trying to conceive naturally
Emilia’s Story